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E. N. Rychikhina, E. V. Malinina, THE EFFECTIVENESS OF SOCIAL CONTROL IN SMALL BUSINESS IN A LARGE RUSSIAN CITY

Журнал » Journal_eng » Journal 28 : E. N. Rychikhina, E. V. Malinina, THE EFFECTIVENESS OF SOCIAL CONTROL IN SMALL BUSINESS IN A LARGE RUSSIAN CITY
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THE EFFECTIVENESS OF SOCIAL CONTROL IN SMALL BUSINESS

IN A LARGE RUSSIAN CITY

 

E. N. Rychikhina,

MCU, Moscow,

E. V. Malinina,

SGA, Vladimir

 

Development of small businesses in Russia requires special attention from the authorities. Therefore municipalities must create conditions to increase the effectiveness of their control system. This article reviews the main methods to advance the control system for small businesses at the large city level, as well as approaches to improve its effectiveness. As an example, the article reviews the situation in Vladimir-city.

One of the important factors to increase the effectiveness is to develop a training system for entrepreneurs.

In large Russian cities, including Vladimir, such system of education and re-training of the entrepreneurs exists already. However for the small businesses, this system is not developed fully, therefore it cannot provide a full support to entrepreneurs and their demands. Furthermore, the current methods of education are not aligned with the entrepreneurs’ requests, based on the research conducted by the authors. This articles outlines the development of the modular education system and reviews the content of the suggested modular segments.

The authors noticed a weak marketing training of the entrepreneurs. Therefore authors highlight the importance of the training and overall suport. As a base authority level, the authors suggest the municipal financial department ‘Small Business Support Centre’ that can provide legal as well as marketing consultations. Integrated approach of the suggested methods will allow to increase the effectiveness of control of small businesses.

This articles reviews an important criteria to assess the effectiveness of Vladimir’s municipality to support the small entrepreneurship. This criteria was prepared based on an analysis of the current Program to Support Small Businesses. The authors of the article suggest two ways to resolve the issues found in the Program: a) procedural, i.e. changing methods of development and approval of this Program, and b) contextual, i.e. various methods to increase the effectiveness of municipality’s control system.

Outside of the city administration, the control of small businesses must be done on the community level.

That’s why the authors developed and outlined the criteria to assess the effectiveness of small business control for the following areas: economical, consultation, educational, labor market, informational, organizational, infrastructural, social and psychological. For each of these areas authors suggest qualitative and quantitative indicators to assess the effectiveness of control. The results of control and its effectiveness will be higher if the effectiveness will be assessed by monitoring method.

To summarize, the authors highlight that the effectiveness and the quality of system of social control of the small business in a large city will increase as a result of development and approval of such strategic programs that support the small business. The support from the municipality level must be provided at all levels and areas, including consultations, education, financial and information support.

 

Keywords: small businesses; the system of municipal control; large city; effectiveness of control; partnership of municipality and private sector.

 

For citation: Rychikhina E. N, Malinina E. V. The effectiveness of social control in small business in a large Russian city // Systems psychology and Sociology. 2018. № 4 (28). P. 112–124.

 

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