SYSTEMS PSYCHOLOGY
AND SOCIOLOGY

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ON THE ISSUE OF NETWORK PROMOTION OF INFORMATION

E. V. Bakshutova,

T. K. Rulina,

SSTU, Samara,

bakshutka@gmail.com,

tatrul@yandex.ru

Informational and psychological security of the individual, state and society is becoming an increasingly urgent task: the information field grows extraordinarily, as the number of writers increases, whose motivation is varied – from the formulation and translation of ideas to a simple emotional «splash out», often anonymous. Communications in social networks have an enormous resource of influence and control of mass consciousness. The researchers chose three ways that can influence the group installation of network communities and also can be used as destructive and constructive depending on the motivation of the person who controls network communication.

Typical tools like message automation («bot breeding») and the production of group echo chambers are known as the «secret weapon» of public opinion manipulation technology. However, even if the intentions of the initiators of applying these technologies may be noble, communicators are not always aware (or not at all aware) that they are in a controlled echo chamber or communicate with bots. In contrast to the manipulative approach, the authors substantiate the atypical tool for the contemporary network scriptorics — the script-implant. It supports the group generation of socially productive script consensus, thereby fulfilling the function of peacemaking ideas about the subject of discussion. A tool for suppressing destructive informational and psychological influences is the «script implantation» of information tools (bildmaking, texts and hypertext, categorical prototypes, memes (replicators)) into network processes and social networks.

Keywords: verbal prototypes and categories; script; network discussion; information; communication on the Internet; «script implantation»; threat of aggression; resentment; support of group consensual stereotypes.

For citation: Bakshutova E. V., Rulina T. K. On the issue of network promotion of information // Systems Psychology and Sociology. 2019. № 3 (31). P. 117–123. DOI 10.25688/2223-6872.2019.31.3.11

Bakshutova Ekaterina Valeryevna, doctor of Philosophy sciences, PhD in Psychology, docent. Head of the Department of Psychology and Pedagogics of the Samara State Polytech University, Samara, Russia.

E-mail: bakshutka@gmail.com

Rulina Tatyana Konstantinovna, PhD in Pedagogics, docent, Docent at the Department of general and social psychology of the faculty of special education of the Samara State University of Social Sciences and Education, Samara, Russia.

E-mail: tatrul@yandex.ru

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