Ryzhov B. N. The system of motivational oppositions as the basis of psychological individuality

Preuss F., Perevozkina Yu. M. Interconnection and types of social relations of role socialization system formation: metasystem approach

Ryzhov B. N. The actual-self, ideal-self and hidden-self (with Translation into English by L. A. Mashkova)

Ryzhov B. N., Tarasova А. А. Emotional Perception of Architectural Objects of 1920–1930s by Moscow Students (with Translation into English by L. A. Mashkova)

Kondratyev V. M. The Problem of Balance between Morality and Law in Human Education (with a Translation into English)

Ryzhov B. N. Psychological Age of Civilization (translated into English by L. A. Mashkova)

Aleksander T. A Review about Old Age and Disability (translated into English by A. Diniejko and into Russian by О. Leszczak)

A. A. Zych Silver University as an alternative for the polish solutions

B. N. Ryzhov THE PSYCHOLOGICAL AGE OF CIVILIZATION: the XV century, the North Renaissance

Yu. M. Perevozkina, V. G. Fedosov, F. Prusse Functional organization of impasa-role socialization of youth: metasystemic approach

T. Macho, I. V. Lebedeva, M. M. Bicharova. Migration in Europe as systemic phenomenon of the contemporary society

G. Gross, J. S. Frolova From London to Moscow coronations: perceptions of monarchy

Simons G. Tangible threats through intangible means: aspects of BRICS information and communication security

Ryzhov B. N., Mashkova L. A., Stolyarova G. I. Dynamics of motivational indicators in high school

B.N. Ryzhov - Sistem psychology




Журнал » Journal_eng » Journal 31 : E. V. Bakshutova, T. K. Rulina, ON THE ISSUE OF NETWORK PROMOTION OF INFORMATION
    Views: 461



E. V. Bakshutova,

T. K. Rulina,

SSTU, Samara,




Informational and psychological security of the individual, state and society is becoming an increasingly urgent task: the information field grows extraordinarily, as the number of writers increases, whose motivation is varied – from the formulation and translation of ideas to a simple emotional «splash out», often anonymous. Communications in social networks have an enormous resource of influence and control of mass consciousness. The researchers chose three ways that can influence the group installation of network communities and also can be used as destructive and constructive depending on the motivation of the person who controls network communication.

Typical tools like message automation («bot breeding») and the production of group echo chambers are known as the «secret weapon» of public opinion manipulation technology. However, even if the intentions of the initiators of applying these technologies may be noble, communicators are not always aware (or not at all aware) that they are in a controlled echo chamber or communicate with bots. In contrast to the manipulative approach, the authors substantiate the atypical tool for the contemporary network scriptorics — the script-implant. It supports the group generation of socially productive script consensus, thereby fulfilling the function of peacemaking ideas about the subject of discussion. A tool for suppressing destructive informational and psychological influences is the «script implantation» of information tools (bildmaking, texts and hypertext, categorical prototypes, memes (replicators)) into network processes and social networks.


Keywords: verbal prototypes and categories; script; network discussion; information; communication on the Internet; «script implantation»; threat of aggression; resentment; support of group consensual stereotypes.

For citation: Bakshutova E. V., Rulina T. K. On the issue of network promotion of information // Systems Psychology and Sociology. 2019. № 3 (31). P. 117–123. DOI 10.25688/2223-6872.2019.31.3.11


Bakshutova Ekaterina Valeryevna, doctor of Philosophy sciences, PhD in Psychology, docent. Head of the Department of Psychology and Pedagogics of the Samara State Polytech University, Samara, Russia.

E-mail: bakshutka@gmail.com

Rulina Tatyana Konstantinovna, PhD in Pedagogics, docent, Docent at the Department of general and social psychology of the faculty of special education of the Samara State University of Social Sciences and Education, Samara, Russia.

E-mail: tatrul@yandex.ru





1. Bakshutova E. V. Mapping the homogeneity of group prototypes in categorical systems of social consciousness // Russian psychological journal. 2017. № 2. P. 171–184.

2. Bakshutova E. V. The problem of the ressentiment resource of the network environment ethos: the social epistemology of the network ressentiment // Vestnik Samgtu. 2018. № 3 (39). P. 19–35.

3. Barishpolets V. A. Information-psychological security: main principles // Radioelektronika. Nanosystems. Information technology. 2013. Vol. 5. № 2. P. 62–104.

4. Vasil’kova V. V., Legostaeva N. I. Social bots in political communication // Bulletin of PFUR. Series: SOCIOLOGY. 2019. Vol. 19. № 1. P. 121–133. DOI: 10.22363/2313-2272-2019-19-1-121-133.

5. Gnedash A. A., Ryabchenko N. A. Constructive and destructive socio-political practices in today Russia online-space: fail, case, mechanics // People. Community. Management. 2014. № 2. P. 40–54.

6. Degterev D. A. Dissemination of cultural norms and values: agent modeling // Bulletin of the Russian University of friendship of peoples. Series “International Relations”, 2016. № 1. P. 141–152.

7. Lakoff G. Cognitive modeling. Moscow: Progress, 1996. P. 143–185.

8. Lakoff G., Johnson M. Metaphors that we live in. Moscow: Editorial URSS, 2004. 256 p.

9. Peretolchin D. Humanity. Google as a weapon of mass enslavement [Electronic resource] //Access mode: https://view-w.ru/2016/09/02/dmitrij-peretolchin-chelovechestvo-%E2%86%92-ovechestvo-google-kakoruzhie-massovogo-poraboshheniya/, free. (Accessed: 04.05.2009).

10. Petlend A. Social physics. Moscow: AST, 2018. 352 p.

11. Potseluev S. P., Podshibyakina T. A. About the factors of radicalization in political communication network through the “echocaller” // Scientific thought Caucasus, 2018. № 2. P. 29–34. DOI 10.18522/2072- 0181-2018-94-2-29-34.

12. Yes, I’d lie to you // The Economist. 2016, September 10 // URL: https://www.economist.com/ briefing/2016/09/10/yes-id-lie-to-you (accessed: 05.05.2019).

13. Fauconnier G. Mental spaces: Aspects of meaning construction in natural language. N. Y.: Cambridge University Press, 2010. 249 p.

14. Hegelich S. Analysen & Argumente // Konrad-Adenauer-Stiftunge. 2016. Vol. September. № 221. P. 3.

15. Popper K. R. Knowledge and the Body-Mind Problem // Defence of Interaction. Routledge, 1994. 170 p.

16. Rosch E. Principles of categorization // Cognition and categorization / ed. by Eleanor Rosch and Barbara B. Lloyd. Lawrence Erlbaum associates, Publishers. Hillsdale, New Jersey, 1978. P. 27–48.

17. Rumelhart D. E. Schemata: The building blocks of cognition // (eds) Theoretical Issues in Reading Comprehension. R. J. Spiro et al., Hillsdale NJ: Lawrence Erlbaum. 1980. P. 33–58.

18. Schank R. C. & Abelson R. Scripts, plans, goals, and understanding. Hillsdale, NJ: EarlbaumAssoc, 1977. 248 p